Articles by celebrity designers Candice Olson, Jane Seymour and Christopher Lowell will be among the items featured on officehomefurnitures.com, the National Home Furnishings Assn.’s consumer Web portal for home decorating, when it launches Oct. 15.
The designers will dispense advice on topics ranging from picking the perfect soft (Olson) to decorating inspiration (Seymour) to holiday centerpieces (Lowell).
In addition, color expert Kate Smith will discuss challenges such as creating a monochromatic tone-on-tone color scheme and finding the perfect kitchen color as part of a regular consumer-driven “Ask Kate” column.
“We feel extremely fortunate to be able to share with the consumer the design expertise of these top celebrity designers,” said Doug Kays, NHFA chairman. “Their design insights will help to draw consumers to the officehomefurnitures.com interactive Web site where they will have their home decorating questions answered and be able to explore the other features of the Web portal all the way through to the Home &office furniture design dealer locator.”
Trisha McBride Ferguson, editor of Home & office furniture design, said, “We know that consumers are researching the Web before buying, yet they likely have to go to many different sites to find their answers. We are bringing consumers all of the tools that they need, including advice from experts like these celebrity designers, together in one place.
“At Officehomefurnitures.com they can get inspired, educated, make a design plan and then find a place to shop all on one site,” Ferguson added. “And unlike other sites, officehomefurnitures.com will not be limited to just one look or budget level but will cover a wide breadth of design styles and price points for every room. We will have something for everyone.”
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