How does the furniture enterprise reform from OEM comes out fires own brand (March 22, 2009)

At present, the Chinese many OEM factory urgent anticipation makes own brand, did not know actually how begins.China were very many is engaged in OEM the furniture enterprise also to meet the similar question continuously.Their majority mistakes are the customer regard true goal customer which has, has neglected the terminal user actually.

Should serve with all one's strength enterprise's channel business, serves the end-user? In the furniture city dealers are enterprise's goal customer? Said the goal customer should be the end-user--These come in the furniture city to purchase the furniture product the crowd? In addition, these or at home use these furniture in the work the crowd? These customers are the male or the female? Is boss or office director? Some department's managers? Which situation understanding furniture product do they make concrete in? They hoped which ways understands the furniture through? How do they also are purchase the furniture?

Above obviously, very many customs have not made clear in the OEM furniture enterprise these questions.Their present market marketing strategy is the establishment sells ¡°the low price product¡± in the foundation, pushes to the product these to have ability to guide the furniture dealer who the consumer purchases the product, if in the furniture city wholesaler or opens the metal products shop shop owner.

If this kind of marketing strategy must succeed, following several suppositions must establish:

First: enterprise's channel business, like the metal products shop shop owner, the furniture dealers can certainly positively effectively sell the enterprise to the consumer the product.

Second,:these channel business can be continuously loyal to the furniture enterprise, they can put in order the year unceasingly to sell the enterprise to the consumer the product.

Third: the competitor cannot snatch the enterprise channel business, also does not invite these channel business by the more preferential policy to attend the investment promotion meeting;

Fourth: the terminal consumer quilt ¡°the low price product¡± attracts merely, and therefore has the purchase enterprise product behavior.

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